Portfolio
LeadForge: Automated Lead Sourcing, Enrichment, and Compliant Email Outreach
Automates scalable lead acquisition, normalization and deduping, enrichment and verification, ICP scoring, compliant sequencing, suppression, and deliverability monitoring.
Project details
What we delivered
Overview
Lead pipeline that covers discovery, enrichment, scoring, and outreach.
Built for compliance, deliverability, and measurable performance.
Why this exists
Manual prospecting does not scale and produces noisy datasets.
How it works
Crawl and extract -> normalize and dedupe -> enrich -> score and segment -> sequence outreach -> suppression and opt-out -> monitor metrics -> iterate.
Key engineering decisions
Rate limiting, throttling, and audit snapshots.
Deterministic dedupe and merge rules.
Explainable scoring rules with no black box.
Compliance controls for opt-out, suppression, and hygiene.
Feedback loop from outcomes to targeting.
Use cases
B2B services and agencies.
SaaS outbound.
Recruiting and staffing.
Webinar and event growth.
Tech stack
Scraping and crawling with browser automation when needed.
Enrichment and verification services with policy controls.
Provider email APIs with sequencing scheduler.
Monitoring dashboards and alerts.
What MuFaw delivered
Crawl and enrichment workflows with dedupe rules.
Sequencing engine with compliance controls.
Monitoring dashboards with performance feedback loop.